Good Is... (Part 2, branding and identity)

This is the basis of how they came up with the logo, something so simple as a picture has now become one of the leading promo logos for a leading sports company.

There is a large presentation online which shows the ins and outs of how Puma have developed as a company and what they need to do to make the most of what they have been doing since they started out as a sports buisness. Above are a few examples of what they have been up to and how they are planning to develop. 


The full presentation is below if you just follow the link and then you will be able to see what they think and how they plan to develop. 


http://www.slideshare.net/whatidiscover/puma-brand-analysis-presentation

Good Is... (Part 2)

For the second part of this brief we have to research into a lot of different aspects of what our good is. 


The first one im going to look at to link in with my what is good .. will be Branding and Packaging. This has been used and influenced by alot of different styles of sports companies, ranging from Puma to Adidas and also Nike. Some of these will be shown here and how they can all link together.




The four things that we have to show in this design is...


Branding and Identity 
Packaging and Promotion 
Publishing and Editorial 
Information and Wayfinding 

Runners World Magazine Illustration for Print

This is a creative illustrator design for "Runners world Magazine" which has a really fresh design style although i cant find anything which makes it stand out in the magazine and i cant find the finished publication, Ill keep looking about and when i come across it ill post this in my context area aswell so we can see the final composition on how this all fits together and what works best with each area.

The style in which is has been drawn though on the body of the runner. i think the artist has captured what needs to be caught and makes it look almost like the muscle strands of the runner, i think it also nearly adds movement to the image and makes you feel like he is really going for it and changing the way in which she is stood in that stance.  The background is only just behind the runner so that it doesnt make the image too complex and overpower it, as this would then make it confusing and ruin the balance of the positive and negative spacing on the background. 

Crazy Sports Magazine

Crazy sports magazine is a publication which is about sports but its made in a really quirky style. I like the way it has been produced and made to look nothing like what you would expect it too look like, the best part about this aswell has to be the way in which you can be apart of it, you can preform and send in pictures and if they like what they see then they will come and visit you and get you inside the magazine.

The only part of this i don't like really is the way in which you can see the title looks rather cheap as if it has been done on Microsoft word, this to me is a let down for the magazine and just gives it a bit of a cheap feel. however i think if they was to change in the way that creative magazine did and give it just a spruce up then this could be a really strong sports magazine. 

TYR Advertisement.

TYR is a different brand of apparatus for the sports fanatic to wear when they are going to exercise, its a high value style and its for experts of the sports, these are worn along side of brands such as Adidas and Nike although they aint as well known and don't have such a demand for them as you only really hear of these when you become much more involved within the sport world.


The advertisements for them aint really as powerful as the Adidas and the Nike ads but they still look professionally finished and have a strong striking impact about them. You can clearly see that what they are advertising and how they want to achieve it, although some of them don't have and text on so they could be like the teasers of the company, to almost wet the appetite of the public viewing them, or even used just as images on the websites etc...


Overall these could relate back to running and how others have advertised them for print. these could be linked in really well with the way that you see and could easily be found in sports magazines and other places such as that. Very strong ads and something which would be nice to be able to create similar or better when im a full qualified designer.

Adidas Illustration Ad.

This is a simple design for "adidas" this one simply is done by working from an image and then you have to create this style of working from that very point, the simple composition of this has been made due to the ways in which the designer has viewed the work as he has designed it. Its a nice simple design which can be changed to fit any scenario. 

Its rather a simple design which can be made to make the most of a companies design agency and make them known above the rest, this would be a constant struggle as to stay at the top of the league you would have to be able to hire the best, hence costing you the most money. But companies do this as they need to win and be the best.

Creative Running Advertisements.

These creative advertisement adverts where created for Nike, you can tell this from the little logo which is highly recognised from the tick sign which is now world wide. These all come in a set and they link together perfectly, my two favourite have to be the one labelled "dig" this is due to her doing skipping but its only a slight sign which is on the floor where she has skipped so much that the floor has started to wear down and give away beneath her feet. 


This little subtle sign is something that makes you have to pay attention to really get the advertisement, its these sort of signs which i really enjoy when you are looking at this sort of thing. 


The second ad which i have time for and really appreciate is the Baseball one. due to him wearing baseball outfitting, its implying that due to his clothing he is able to lift up the baseball bat really easily even with the massive weight on the end of it and this makes no difference to this guy as that is how he is trained and enhanced. 


However all of these i think work perfectly as a set, nike always have some very interesting and well created advertisements, these to me really capture my attention and can also be rather inspiring. There will defiantly be more Nike adverts on my Design Context blog.