Good is... (Part 2, Packaging and Promotion)

These are some very nice packaging used for Nike with there female underwear used for sport, The packaging is a very clean focused design which doesn't give much away and over complicate things with its design, Nike are known for having very creative designs when it comes there trainers and running shoes however when its comes to items such as these, they manage to real it in and make you think differently about them...

I'm a big fan when it comes to this, and if i was walking around a sports shop it would draw my attention towards it and make me want to pick it up out of interest and see what is going on and see which product this holds.

Good is... (Part 2, Packaging and Promotion)

This is something so simple which just works perfectly straight away, as im doing running shoes and how they can inform and influence the way in which you want to work and what you would associate these all with, this is something that just has that edge about it. 


The simple thought and design that has gone into this makes it look and feel like a real strong concept. This is something that will be copied by other companies in the future, but due to Nike being the first to think of this design this makes them the leaders of innovation when it comes to there edgy style of designing.

Good is... (Part 2, Branding and Identity)

When it comes down to the Identity of Umbro its done a hell of alot to keep there brand about, i have found a massive blog which links right back to posts from november 2008, this has been updated each month with different things which they have done and what they plan to do next. 

They always release little posters and little collectables which keeps them fresh and people wanting to be the only ones which actually own these, one of these being below for example. 

This is a nice little tee shirt design which only 11 of them are being printed and this makes them very rare, they are one hell of a nice design and would look amazing and also with only 11 of them being printed it makes them a collectable and makes them spoke about among many different groups and crowds off people. 

This is another massive part of the identity for the Umbro company, they are the sponsors of the england squad, this gets there name out there pretty well due to world cups and other large sporting events being covered by the team. There logo is them plastered everywhere around the internet and this makes it one hell of a lot easier to make it all make sense. 

This final one for me was rather impressive personally due to it being created by a previous student last year. He was a third year student who created this and then got selected to work for Umbro. The design is a very clean and simple thing yet works very well and links to the sport and game in more than one way.

http://blog.umbro.com/post/2011/09/

Good is... (Part 2, Branding and Identity)

http://en.wikipedia.org/wiki/Category:Sportswear_brands


this link is a to a wikipedia page which can link you too all the various types of branding and identity that is out there to do with sportswear, these are something which can then be used to make most sense from everything. 


Some of them major brands that i found when i scanned over the lot which where there are... 


Adidas 
Athletica 
Brookes Sports 
Champion 
Dunlop 
Diadora
Patrick
Nike
Lacoste
Rebook 
Umbro 


These are some of many which are there, all which link out to a page which relates and tells a slight story on the background and the branding behind each of them. Very use full link.

Good is... (Part 2, Branding and Identity)

Packaging for Nike is another one which i have found that could be rather useful, they have changed so much over the past few years and these really makes a massive difference in what works and what needs to be seen to make the most impact on the rest of the competitors that are going around to date.


http://exitcreative.net/blog/2006/12/the-success-of-the-nike-brand-a-history/


that link above is a lovely blog which i found that really makes sense of what the branding and identity of Nike is and how it will change and manipulate the way that you see the world as it goes on. The only problem with it, is that its not a very visually pleasing blog post. The blog how ever is very nice and would be nice to be able to see how he created it and what will be best to create something like that for my own work. 






Here are a few screenshots which relate to that blog which i found and these show the reason why i posted this on my blog and linked it too this brief...

The first image of the Brown shoes above are ones which created a starting point and a new innovative design process for nike, the colour of these special edition shoes are ones which then created the thought process of how trainers can even be used to go with the most formal off outfits, these ones wouldn't work personally yet they still implemented the thought into the creators of Nike and changed the way they all thought. Hence creating the nike of today.

Good Is... (Part 2, Branding and Identity)

This next branding advertisement is between adidas and nike, these are something which have always been high competitors, i am aware that the presentation that i have found is not of the best quality however i think that it portrays a very strong understanding of what is going on in the world that we live in and what these have done to stay on top of there game and stay so popular. 

These two slides below here mean the most to the whole slide, the way that they both provide information which shows how both of these are completely different. Nike being more creative and showing how they have advanced and how good there company has become, where as the adverts for nike are much more based around the concept of them being creative and more in touch with there design, both these techniques clearly work due to them still being around today but it will then come down to personal opinion on which you decide you like best and what you plan to do about the product or company you go with.

The full presentation can be found here 

http://issuu.com/amelbelacel/docs/adidasvsnike

Good Is... (Part 2, branding and identity)

This is the basis of how they came up with the logo, something so simple as a picture has now become one of the leading promo logos for a leading sports company.

There is a large presentation online which shows the ins and outs of how Puma have developed as a company and what they need to do to make the most of what they have been doing since they started out as a sports buisness. Above are a few examples of what they have been up to and how they are planning to develop. 


The full presentation is below if you just follow the link and then you will be able to see what they think and how they plan to develop. 


http://www.slideshare.net/whatidiscover/puma-brand-analysis-presentation