This special edition can could boost the sales of the product due to how nice it looks with the embossed can, even people who don't do artistic work can still appreciate this work. The simple style of work is starting to come back into fashion in this modern climate, however i think that a touch of red could have kept it with the coca cola style, even if it was just for the logo or a small section.
This is then some work which they have created for a website, this is simple yet eye catching, the only problem which i have with this work is how the typography doesnt look as clear as it could do, i think the font could do with being in a more clear to distinguish colour such as the swirls which are exciting the bottle.
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