This is something which is a rather nice play on the idea of "breakfast in bed" this has a more daytime view on it and something which i think delivers a strong message that something has to be changed about the stereotypical ways in which we see things
the colours all link nicely and make you think clean and outdoors however something like this i don't think would have a very strong selling point as even though its called picnic in bed, i don't think this is what people think of when you say picnic.
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