Tuesday 1 November 2011

Colour for Print ... information & way finding

CMYK








These designs of info graphics above amaze me at how simplistic they are yet still convey a message across and make it look like its really supposed to be the way that it is, they deliver a clear message and you can follow what is being said on so easily, the only other problem that i then have with this would have to be how you would get it out to the general public, if something this nice was delivered badly it would ruin the whole concept of it and make it look sloppy and messy. 








this info graphics above is a bit more complex and is a bit more confusing to use, although it is nice to look at and is visually pleasing its rather hard to see what its trying to tell you and would take some time in which its doing its job.


The CMYK on this though however is really strongly and creates something which captures the attention of myself and my piers, this is something that could go far due to the CMYK, this wouldn't work in any other print style, it needed the variation of colours to make it work.




Monochrome and Tints







Simple works for this design above, the monochrome blue on the stock really makes things look like it is crisp and gives it that strong design outlook, the freshness of it all and how it works in unison with the rest of the work really makes it look how it should and doesnt make you want to look away.


You can easily follow the parts that you need to know and ignore the parts that don't interest you, the only part that really bothers me about this is how small the text is on the actual print itself, this could prove difficult to read, however in first person text is always easier to read and also the print quality will come into play alot for this, if this was to be printed digitally then it would work very well on a way that you would be able to see everything with a very crisp edge and no spot blur.








A very basic black and white (monochrome) design really helps this look the part and work as a strong outcome, it delivers the messages using a range of tints and shades that bring out what you need to see and it does this with style. I choose this to be on my context blog for this task to make sure i am able to see what i need to do when i become more professional through out this course and i hope that this style of work will come naturally towards me.


The range of tints and shades which then overlay one another really help to make things look the part and create a deep design which looks a ton load better then if something was just on a plain background which then wouldn't captivate the audience at all.




Spot Colour






This is a design that just blows my mind, the way that the spot colour has been used to draw attention to certain parts of this which really stand out, the subheadings and the key words on the whole of the thing  really make a massive difference towards what i need to happen to make this work for spot colour. 

The stock colour helps the spot colour stand out alot more aswell and makes it look like its stronger then the actual way of looking at things, if this was to be created on a plain white background the red may look tacky and cheap however now that its on a off white stock it creates a more deep and meaning design. 




These are spot colours as there is only one colour on these, the spot colour creates the whole of the colour on the poster however and then the black comes through from behind works better on some rather than others, the orange oceans eleven works excellently and also the yellow however personally for me the green is too hard to read due to them being both dark in hue. They could do with rethinking this one as its not the greatest. 

These all deliver information on there subject matters though and this makes them look the part and work well as a set, the only problem after this that i have is the way in which you don't get any real information or way finding on these, they just deliver the simple facts which you can find on the back of the dvd case.

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