This is a really strong design again by Nike, they through out the advertisements in all shapes and forms. this makes them one of the most famous around the world for this very reason. As you can see aswell this is due to the way that they mess about with the colours and the creativity as they aint afraid to play and be adventourous as they know they will always get it right
I worked on a campaign for Nike, based on the introduction of the Air Max current to the South African market. The brief was to depict the merging of two of Nikes most famous running shoes. The Air Max 90 and the Current. Heavy in construction the Air Max 90 was the first shoe to feature a visible air cushioning system and the Current which was construct using super light skin skin like material. Both of these were innovations in the running shoe market. The spread made up a six page fold out cover and were accompanied by editorial about the shoes designer Tinker Hatfield.
That above statement is the text which i found accompanied on the website of which i found these images.
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