When it comes down to the Identity of Umbro its done a hell of alot to keep there brand about, i have found a massive blog which links right back to posts from november 2008, this has been updated each month with different things which they have done and what they plan to do next.
They always release little posters and little collectables which keeps them fresh and people wanting to be the only ones which actually own these, one of these being below for example.
This is a nice little tee shirt design which only 11 of them are being printed and this makes them very rare, they are one hell of a nice design and would look amazing and also with only 11 of them being printed it makes them a collectable and makes them spoke about among many different groups and crowds off people.
This is another massive part of the identity for the Umbro company, they are the sponsors of the england squad, this gets there name out there pretty well due to world cups and other large sporting events being covered by the team. There logo is them plastered everywhere around the internet and this makes it one hell of a lot easier to make it all make sense.
This final one for me was rather impressive personally due to it being created by a previous student last year. He was a third year student who created this and then got selected to work for Umbro. The design is a very clean and simple thing yet works very well and links to the sport and game in more than one way.
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