Tuesday, 1 November 2011

Good Is... (Part 2, Branding and Identity)


This next branding advertisement is between adidas and nike, these are something which have always been high competitors, i am aware that the presentation that i have found is not of the best quality however i think that it portrays a very strong understanding of what is going on in the world that we live in and what these have done to stay on top of there game and stay so popular. 




These two slides below here mean the most to the whole slide, the way that they both provide information which shows how both of these are completely different. Nike being more creative and showing how they have advanced and how good there company has become, where as the adverts for nike are much more based around the concept of them being creative and more in touch with there design, both these techniques clearly work due to them still being around today but it will then come down to personal opinion on which you decide you like best and what you plan to do about the product or company you go with.



The full presentation can be found here 

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