This is something so simple which just works perfectly straight away, as im doing running shoes and how they can inform and influence the way in which you want to work and what you would associate these all with, this is something that just has that edge about it.
The simple thought and design that has gone into this makes it look and feel like a real strong concept. This is something that will be copied by other companies in the future, but due to Nike being the first to think of this design this makes them the leaders of innovation when it comes to there edgy style of designing.
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