Tuesday, 1 November 2011

Good Is... (Part 2, branding and identity)





This is the basis of how they came up with the logo, something so simple as a picture has now become one of the leading promo logos for a leading sports company.





There is a large presentation online which shows the ins and outs of how Puma have developed as a company and what they need to do to make the most of what they have been doing since they started out as a sports buisness. Above are a few examples of what they have been up to and how they are planning to develop. 


The full presentation is below if you just follow the link and then you will be able to see what they think and how they plan to develop. 


http://www.slideshare.net/whatidiscover/puma-brand-analysis-presentation

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