Good is... (Part 2, Branding and Identity)

Packaging for Nike is another one which i have found that could be rather useful, they have changed so much over the past few years and these really makes a massive difference in what works and what needs to be seen to make the most impact on the rest of the competitors that are going around to date.


http://exitcreative.net/blog/2006/12/the-success-of-the-nike-brand-a-history/


that link above is a lovely blog which i found that really makes sense of what the branding and identity of Nike is and how it will change and manipulate the way that you see the world as it goes on. The only problem with it, is that its not a very visually pleasing blog post. The blog how ever is very nice and would be nice to be able to see how he created it and what will be best to create something like that for my own work. 






Here are a few screenshots which relate to that blog which i found and these show the reason why i posted this on my blog and linked it too this brief...

The first image of the Brown shoes above are ones which created a starting point and a new innovative design process for nike, the colour of these special edition shoes are ones which then created the thought process of how trainers can even be used to go with the most formal off outfits, these ones wouldn't work personally yet they still implemented the thought into the creators of Nike and changed the way they all thought. Hence creating the nike of today.